Marketing Manager · Growth · Operations · Execution
Candace Wilson
Marketing Manager Specializing in Growth, Operations & Execution
For Mission-Driven Organizations
Building marketing programs that drive engagement, revenue, and organizational growth.
$750K raised · 131% audience growth · $16M+ campaign lifetime impact · 7+ years experience
Industries Supported: Nonprofit · Healthcare · Mental Health · Membership Organizations · Events
Impact at a Glance
Measurable outcomes across campaigns, operations, and growth.
SYSTEMS &Execution
I build marketing systems that connect strategy, execution, and measurement.
My work sits at the intersection of communications, digital marketing, operations, events, and organizational growth.
Whether rebuilding a website, launching a campaign, supporting a national convention, or implementing AI workflows, my focus remains the same:
- Build the infrastructure behind successful campaigns.
- Execute efficiently.
- Measure impact.
- Improve continuously.
BEYOND EXECUTIONLeadership
Marketing Operations
Built workflows, approval processes, communication systems, asset management systems, and scalable marketing infrastructure.
Executive Collaboration
Worked directly with executives, boards, leadership teams, vendors, sponsors, volunteers, and external partners.
Event Operations
Supported national conferences with 500+ attendees and 130+ presentations through marketing, communications, registration promotion, and stakeholder coordination.
Process Improvement
Established repeatable systems that improved organizational efficiency and reduced production bottlenecks.
STRATEGY &Execution
I lead marketing operations for nonprofits, membership organizations, and mission-driven brands, connecting strategic planning, cross-functional execution, and the systems that drive audience growth, campaign performance, and revenue. My work translates organizational vision into structured programs with measurable business impact.
BUSINESSImpact
ABPsi Marketing & Digital Transformation
Led a full marketing transformation for a national organization, rebuilding the website as a scalable digital platform, standing up email marketing and member communications systems managing 300+ annual communications across membership, events, fundraising, leadership, and programs, growing SEO and organic reach, marketing national events, and re-engineering the operations that support membership, programs, fundraising, and partnerships.
Broward House $750K Rebuilding Campaign
Built and executed a rapid-response capital campaign across email, social, web, video, print, and paid ads—partnering directly with the CEO on major donor outreach.
Read the Case Study →Video Production & Creative Direction
Led storytelling video production end-to-end—scripting, directing, and managing vendors and post-production from concept to delivery.
The SMART Ride Digital Strategy
Led the full creative and coverage team for a statewide annual fundraising ride—managing the social media team, videographers, and photographers across live event coverage before, during, and after the ride. Directed digital strategy and fundraising campaign management for an event series benefiting six HIV service organizations.
ABPsi Career Center: Growth & Revenue Strategy
I lead the marketing strategy behind a national career center as a scalable revenue channel.
Segmented Employer Outreach. Targeted B2B campaigns that recruit healthcare systems, HBCUs and universities, and past job posters to invest in the platform.
Member Activation Campaigns. Resume Sweepstakes and member-facing growth that build the candidate pool employers pay to reach.
Test, Track, Adjust. Weekly strategy sessions, analytics reviews, and continuous outreach optimization. No guessing.
How I Approach Growth
A two-sided revenue engine. The career center only makes money when both sides move. Employers pay to post and reach talent. Members supply the talent that makes posting worth it. I market to both at once and keep them in balance, because an employer push means nothing without candidates, and a full candidate pool means nothing without buyers.
I find revenue in untapped markets. Healthcare systems and universities are sitting demand nobody had pursued. Re-engaging past job posters is faster money than chasing cold leads. I prioritize outreach by where the dollars actually are.
I market the audience, not the product. Employers do not buy a job board, they buy access to a specialized talent pool they cannot reach anywhere else. So I lead with the audience: licensed and pre-licensed professionals in a niche they would otherwise have to fight for on a general site.
I run it like an operator, not a poster. Weekly strategy sessions, analytics reviewed and acted on, outreach adjusted to what converts. The channel is a system I tune, not a task I complete.
Social & Campaign Creative
Directed brand and campaign creative for national audiences, from animated launches to program campaigns. Every asset tied to a goal: register, participate, or give.
ABPsi Corporate Sponsorship Package
Built the full corporate sponsorship package, turning partnership tiers and impact into a sales-ready document that drives revenue.
OPERATIONS &Systems
Marketing & Campaign Operations
- Campaign Strategy & Planning
- Multi-Channel Execution
- Email & Lifecycle Communications
- Editorial & Content Planning
- Reporting & Performance Tracking
Programs & Member Engagement
- CRM / AMS / LMS Management
- Membership Campaigns & Renewals
- Event Marketing & Registration
- Fundraising Communications
- Conference Operations
Brand & Digital Infrastructure
- Website & CMS Management
- Brand Stewardship & Style Guides
- Visual Identity Systems
- Content Strategy & AI
- SEO & Site Performance
Fluent in the platforms that power modern marketing operations.
FROM PROBLEM TOPerformance
The Challenge
A vital community healthcare provider needed to raise significant capital on a compressed timeline while keeping donor trust intact.
The System
A coordinated engine across email, social, web, video, print, and paid ads—with donor segmentation, a dedicated landing page, real-time tracking, and CEO-led major donor materials.
The Results
100% of goal in four weeks.
ORGANIZATIONALImpact
- Rebuilt a national organization's digital presence and marketing infrastructure.
- Raised $750K in four weeks through a multi-channel fundraising campaign.
- Supported marketing communications for national events with 500+ attendees and 130+ presentations.
- Managed and executed more than 300 annual email communications across membership engagement, events, fundraising campaigns, leadership communications, education programs, scholarships, elections, partnerships, and organizational initiatives.
- Built systems supporting membership, programs, fundraising, partnerships, and events.
- Generated $74K+ in Career Center revenue.
BUILDING AI-POWEREDMarketing Operations
I am currently building and testing AI-assisted workflows to support marketing operations, communications, content production, research, reporting, and project execution.
This initiative focuses on identifying where automation can reduce repetitive work, improve consistency, and create more capacity for strategic thinking.
My goal is to build a connected workflow that supports campaign planning, content creation, documentation, reporting, and knowledge management while maintaining human oversight and quality.
This section documents what I am learning, what I am implementing, and how AI is shaping the future of my marketing workflow.
Full case study coming soon.
Looking for a marketing leader who can move from strategy to execution?
I help organizations turn strategy into execution through marketing operations, communications, digital infrastructure, and growth initiatives. If you're looking for someone who can build structure, drive projects forward, and deliver measurable results, let's connect.
LET'S BUILDGrowth
Open to Marketing Operations Manager and marketing leadership roles—owning strategy, systems, campaigns, and measurable growth for mission-driven organizations.
candacewgraphic@gmail.com